What makes Magento a leading B2B ecommerce platform?

Ecommerce has emerged as one of the most accessible business models, potentially ever to have existed. While this means that pretty much anyone with a small amount of cash and access to a computer can start one, it also means that ecommerce is an incredibly saturated niche, where your strategy will have a huge impact on your future success.

Here, we take a look at how Magento, a leading B2B ecommerce platform, can fit into that strategy, and why it’s such a popular option.

Scalability

One of the main things going for Magento is its scalability. While it’s very common for small businesses to adopt it as a tool, plenty of much, much bigger operations also use Magento.

Being able to stick with the same platform throughout the various stages of growth your business goes through can be incredibly important. Having to migrate between platforms can result in untold numbers of complications, and it’s not something that you should attempt unless it’s absolutely necessary.

Comprehensive functionality

Unlike some platforms, Magento offers pretty much complete functionality for most users. You can offer multiple brands, all through a range of different accounts, seamlessly integrated from a single location.

With help from an ecommerce agency like Fluid Commerce, it can be integrated with your CRM or ERP solution, with the ability to track numerous parts of the sales process, access order histories, and manage most other aspects of your ecommerce business.

Personalisation

While Magento can do it all and works well as an all-round platform, it’s also easily personalisable. As a result, you can add and take away different features that are more or less relevant to your business, resulting in a tool that perfectly suits your needs.

If your business has certain precise operational requirements that aren’t so common in the B2B niche, this can be an absolute lifesaver.

Easy quote management

With B2B ecommerce, one of the easiest ways of attracting new customers is to make it easy for them to use your service. Especially with regular, bulk orders, being able to provide precise, easily interpretable quotes in a consistent manner can make all the difference.

Magento provides a streamlined function that facilitates both standardised quotations and price negotiation requests. This is incredibly important in a lot of B2B contexts, combining both the simplicity common to so many B2C settings, along with the more personalised aspect that a lot of bulk buyers appreciate.

Technical support

Lastly, if there’s a single tool that your entire business depends on in order to operate, it’s absolutely imperative that you have an effective support system.

Magento has excellent technical support teams on hand at all times, maintaining both the platform itself and remaining on hand to help you sort out your side of things should you need a bit of assistance.

There are other options, of course, but Magento has been a go-to option for many ecommerce businesses for a while now. It’s a solid option, and worth considering for most business owners.