5 Top Programmatic AdTech Companies You Should Know in 2025

When a marketing campaign can decide your business’s fate, programmatic AdTech has become a game-changer. AdTech utilizes advanced technologies to show your carefully crafted ads to the right people and at the right time.

However, due to the high competitiveness and a vast number of various top programmatic AdTech companies, it may become a challenge to choose one that suits all your needs. To facilitate the search for the best programmatic advertising platforms, let’s take a closer look at some top performers in this sphere.

Why Cooperate with Programmatic AdTech Companies?

The importance of the programmatic AdTech company lies in a simple word — automation. It allows you to get rid of all manual tasks during the purchase, sale, and optimization of your ad. Moreover, by leveraging AI and ML, you can automate bidding and drive maximum ROI. However, besides that, many high-performing AdTech companies combine several capabilities such as:

• Advanced demand-side platforms (DSPs). The best demand-side platforms offer various tools that simplify advertisers’ lives. Audience segmentations, cross-device targeting, and real-time bidding are only a few things that you will find in top DSP platforms.
• Adjustable supply-side platforms (SSPs). Top SSP platforms allow publishers to maximize their revenues by providing access to high-quality advertisers, advanced bidding systems, and dynamic floor pricing.
• Advanced analytics and attribution tools. Tracking and reporting solutions allow you to dive into the “depth” of your marketing campaign, to understand what works and what should be left behind.

Top 5 Programmatic AdTech Companies to Consider in 2025

Considering the vast number of AdTech companies on the market, it would be a good idea to choose from the list of the best providers in 2025.

SmartyAds

SmartyAds is the leading AdTech company in the world. Being established in New York in 2013, it gained a reputation as the top programmatic ad platform, with some of the best display advertising examples.

The platform also possesses advanced functionality, including features for both publishers and advertisers. By choosing SmartyAds, you can receive DSPs, SSPs, and even white-label options.

Additionally, the company successfully runs campaigns across various channels, such as DOOH, in-apps, CTVs, and many others, which allow it to compete with other best supply-side platforms and surpass them. SmartyAds also offers its clients advanced targeting based on demographics, location, and even behavior.

Finally, leveraging AI and ML, SmartyAds achieves great optimization results across multiple channels and connects publishers to some of the best ad networks for publishers.

The Trade Desk

The Trade Desk is another popular demand-side platform that enables advertisers to manage their digital campaigns easily. The aspect frequently praised by many of their active users is the ability to access inventory across different devices and channels. It also involves leveraging data-driven insights for ad performance optimization.

Similar to SmartyAds, it offers cross-channel campaign management. That said, the Trade Desk still stands its ground as a solid standalone DSP solution for advertisers.

DV360 (Google Display & Video 360)

DV360, a part of the enormous Google ecosystem, is an integrated platform created for managing ad campaigns and is a usual guest of the top 10 ad exchange company lists. It offers plenty of useful features, including campaign measurements, audience targeting, and tools specified for creative development.

Another advantage of the mentioned service is the seamless integration with platforms like YouTube, Google Ads, and Google Analytics. Finally, it also provides advanced tools to analyze, evaluate, and improve your creatives, increasing engagement and your marketing ROI.

PubMatic

If your business is looking for a reliable supply-side platform, PubMatic could be a top choice. It’s a convenient service that allows easy connections between publishers and demand sources. Excellent transparency standards and an expanded stack of functionality, including advanced real-time analytics, make PubMatic an optimal choice in multiple marketing scenarios.

However, it’s crucial to mention that the platform becomes quite challenging during setup and maintenance compared to simpler analogs. It allows for better customization but requires more resources and involvement.

Adobe Advertising Cloud

Adobe Advertising Cloud is another representative of the well-known ecosystem, Adobe, offering a service for managing ads, analyzing your audience, and making business-driven decisions. It gives advertisers tools to manage campaigns while improving content quality.

With additional integration into Adobe Analytics, it becomes a powerful solution to gain data-driven insights and improve marketing performance. However, just as the previous one,  the platform can be too complex for beginners.

Conclusion

While each of the reviewed platforms has its own set of strengths and drawbacks, the final decision will depend on your goals, business type, and personal preferences. For those who are looking for a perfect balance between functionality and affordability, SmartyAds might become a business lifeline for your marketing campaign. DV360 and Adobe Advertising Cloud might also be a great choice if you heavily rely on their respective ecosystems.