Top 3 Board Game Marketing Specialists in 2026

The board game market is more crowded than ever. In 2026, the global board games industry is valued at approximately USD 17.22 billion, with projections pointing toward nearly USD 27.80 billion by 2030, a clear sign that demand continues to grow. But as the market expands, so does competition. New games launch every week, crowdfunding pages fight for attention, and even well-designed titles can struggle to stand out.

Many creators don’t fail because their game isn’t good. They struggle because the message doesn’t connect quickly. Players need to immediately understand what a game is about, who it’s for, and why it deserves table time. When that clarity is missing, interest fades quickly—no matter how strong the gameplay might be.

Board game marketing requires more than general advertising tactics. It demands an understanding of tabletop culture, player psychology, and how communities discover and talk about games. That’s why working with specialists who focus on board game marketing has become increasingly important.

What Makes a Great Board Game Marketing Specialist?

Marketing tabletop games requires more than general advertising knowledge. A specialist understands both the board game marketing landscape and the unique needs of tabletop audiences. Here’s what sets them apart:

•       Deep understanding of tabletop audiences: They know what players look for, from game mechanics to community engagement, and tailor campaigns to resonate with both casual and dedicated gamers.
•       Experience with board game launches and campaigns: Launching a game—whether for retail, crowdfunding, or digital promotion—requires precision, timing, and expertise in a niche market. Specialists have proven experience in managing this successfully.
•       Copy, messaging, and community-driven marketing: Clear, compelling messaging is essential to get games noticed. A specialist focuses on storytelling, community building, and targeted content that encourages sharing and gameplay.
•       Awareness of common pitfalls: General marketers often overlook subtleties like fan engagement, Kickstarter strategies, and social proof, which can limit a game’s reach. A dedicated board game marketing expert anticipates these challenges and crafts solutions that speak directly to the tabletop audience.

By focusing on these elements, specialists ensure that games don’t just exist—they get played, reviewed, and recommended across the community.

Below, we highlight the Top 3 Board Game Marketing Providers, recognized for their expertise in effectively launching and promoting tabletop games.

1. Riley James Copy

Riley James Copy specializes in board game marketing, focusing entirely on the tabletop audience. By understanding what excites players and motivates them to engage and share, their campaigns resonate with the community from the first announcement through post-launch promotions.

This focus is reflected in their messaging. Instead of relying on buzzwords or overly polished language, the approach emphasizes clarity, personality, and authenticity — communication that feels natural to players, publishers, and backers alike.

By working exclusively in board game marketing, Riley James Copy has developed a deep understanding of what resonates with tabletop audiences and how to translate a game’s value into words that feel honest and engaging.

What Makes Riley James Copy Different

With 4+ years of tabletop games copywriting and marketing success, Riley James Copy focuses on helping tabletop games, services, and accessories get played everywhere — not just promoted. As your board game marketer and copywriter, the goal is to turn visibility into real engagement, whether that means players discovering a new game, talking about it within the community, or bringing it to the table consistently.

Every project begins with a strategy custom-tailored to your business, ensuring messaging that engages your target audience and supports launches in a way that feels natural to the tabletop space. Rather than relying on short-term buzz, the approach is built on clear positioning and thoughtful storytelling that helps create an authoritative brand that earns respect, attracts new visitors, and drives more repeat customers over time.

What truly sets this work apart is the exclusive dedication to the tabletop games community. By working only within this niche, James avoids generic marketing language and instead reflects how players, publishers, and creators actually communicate. This experience allows you to make proposals that fit your budget, gives you more control over how your business grows, and providesthe confidence to use marketing tools effectively — with clear insight into what went wrong before and how to fix it.

Most importantly, this focused approach gives you the freedom to scale at your own pace, whether part-time or full-time, while freeing up your time and energy to focus elsewhere — all while marketing works consistently in the background to help sell more copies and strengthen long-term community interest.

What Clients Love About Working With Riley James Copy

Clients often describe the experience of working with Riley as collaborative, insightful, and deeply personal. Rather than being seen as an external vendor, Riley is often regarded as someone who genuinely understands a brand’s vision and helps bring it into focus through clear, engaging messaging.

“I have been absolutely blown away by what Riley was able to do for my company. He has literally brought me to tears from the insights and vision that he helped me see for my own brand, all while coming up with creative ideas and engaging writing. He is professional, but also feels like a friend at the same time. He gets it!”
  Alan, The Dungeon Coach (DC20 TTRPG)

Feedback like this reflects a broader pattern across many client experiences — thoughtful collaboration, writing that feels human, and a deep understanding of the tabletop space that helps brands communicate with confidence and clarity.

2. BA Games Co

Board game success often depends on how well a title connects with its audience — not just during launch, but throughout its lifecycle. One company that has developed a reputation for this kind of thoughtful approach is the team behind BAGamesCo.

Rather than relying solely on generic promotional tactics, this specialist emphasizes strategies that speak directly to players and communities who are already engaged with tabletop culture. By aligning messaging, visuals, and content with what gamers care about most — from mechanics and theme to community discussions — they help games find the right kind of attention from the right players.

Their work frequently revolves around audience insights, milestone campaign planning, and messaging that supports both early visibility and sustained interest, whether through social platforms, community forums, or targeted promotional channels.

What Sets This Specialist Apart

•       Experience bridging awareness campaigns and long-term engagement
•       Integration of storytelling with audience growth tactics

3. Kylin Game

Standing at the intersection of creative strategy and community insight, the team behind Kylingm brings a nuanced perspective to tabletop game promotion. Their focus lies in crafting content that doesn’t just inform — it resonates with people who are already passionate about tabletop play.

Understanding that every game has its own voice, this specialist tailors communication and marketing strategies to reflect a project’s unique identity. Whether helping a Kickstarter campaign find early momentum or shaping ongoing promotional narratives, their approach leans into authenticity and community relevance. This perspective helps games connect with players in ways that feel natural and inviting, rather than overly commercial.

What Sets This Specialist Apart

•       Strategies built around community relevance and long-term visibility
•       Alignment of marketing with player expectations and interests

When to Hire a Board Game Marketing Specialist

There are key stages in a tabletop game’s journey where working with a marketing specialist can make a significant difference. Partnering with an expert not only saves time and effort but also ensures that your game reaches the right players in a meaningful way.

•       Preparing for a first major launch: Early guidance helps shape how the game is positioned, communicates its unique appeal, and generates excitement before a campaign or release goes live. By starting marketing efforts early, creators can set the tone for how players discover and engage with the game.
  

•       After a campaign struggles to gain traction: Sometimes a launch may underperform, not because of the game itself, but because the messaging didn’t connect. Specialists can identify communication gaps, refine storytelling, and reconnect with the tabletop audience to build renewed interest.
  

•       Expanding beyond an existing community: Growing a player base beyond a small core group requires clarity, consistency, and a strong understanding of how tabletop games spread through word of mouth and shared enthusiasm. A specialist ensures the game reaches both loyal fans and new audiences in ways that feel natural and engaging.

At these stages, experts like Riley James Copy bring tabletop-focused experience, helping games not only get noticed but also played, discussed, and shared widely within the community.

Final Thoughts

As the tabletop space continues to grow, marketing has become just as important as game design itself. Standing out today often depends on how clearly a game’s value is communicated and how effectively it connects with the right players at the right time.

The specialists highlighted in this article each bring a different perspective to board game marketing, reflecting the variety of approaches creators can take in 2026. From community-focused messaging to launch-ready communication, these examples show why niche expertise matters in a space driven by passion and participation.

If you’re exploring your options, this guide to the Top 3 Board Game Marketing Agencies offers a useful starting point — helping creators understand what to look for, what to expect, and how the right support can shape a game’s journey from concept to table.