8 Best Use Cases for Automated Webinars for Businesses

Automated webinars are integral to modern digital marketing and sales strategies. Instead of recording a new webinar each time, create your webinar once and deploy automated webinar software to run it on a set schedule, 24/7.

With automated webinars, you can tap a wider target audience and enhance registration and attendance rates. You’re free from the pressure of live events, and you can use the same webinar for a long time.​

So where can you use automated webinars? We have eight most effective use cases that show how you can run automated webinars while keeping your audience engaged.

Evergreen lead generation funnels

Whether you’re torn between StealthSeminar vs Livestorm for hosting automated webinars, a popular use case is continuous lead generation. Running an evergreen webinar lets you capture qualified leads around the clock.

Here’s why:​

• Making one automated webinar is enough. You can reuse it as long as you want.
• Optimized registration pages and a strong webinar registration page can boost sign-ups.
• Combine email marketing and webinar follow-up emails for nurturing.

Automated webinar platforms help you deliver valuable insights into audience behavior and track performance with an analytics dashboard.

Sales demos for digital products or SaaS

For software-as-a-service companies, automated presentations work well for product demos, especially when a live sales representative isn’t available, or the potential customer is located in another city or country.

Automated webinars provide consistent, high-quality presentations and videos. They also have built-in interactive features like chat messages and polls, so the audience can ask questions. Using the automated live chat feels like having a real-time interaction. They avoid technical difficulties and make sure every prospect has the same experience.

Online course and coaching enrollment

Coaches and creators usually host automated webinars to sell their programs. Here’s how it helps:

• They showcase webinar content through polished, pre-recorded webinars.
• Just like in live webinars, the automated ones increase audience participation with interactive elements.
• Automated webinars offer automated replays for late webinar attendees.

If you’re a coach or a content creator, you can create automated webinars along with live webinars to support your marketing efforts and be more flexible as you maximize conversions.

Customer onboarding and training

Having an automated webinar system is the best way to onboard new customers with your products and services. You can give them:​

• Product walkthroughs via a recorded webinar.
• Feature updates with webinar sessions.
• Reduced support tickets with clear webinar tools.

Unlimited on-demand webinar sessions help users learn at their own pace.

Internal training and team education

Companies rely on automated webinar tools for internal training sessions. When team members create an automated webinar, they provide a consistent webinar to new hires. There would be fewer scheduling conflicts compared to hosting live webinars, especially when teams work across multiple time zones.​

One recording is already packed with information that new internal team members need to know.

Event replays and post-live monetization

Businesses can use automated webinar solutions to repurpose content to get the most value out of it. You can turn it into a blog post, LinkedIn post, and social media captions.

Content repurposing extends the life of a successful webinar and keeps the momentum going for future webinars. It also improves the return on investment on past marketing efforts.

Affiliate and partner marketing campaigns

Affiliates may promote a single landing page connected to an automated webinar solution. The features include:

• Custom registration form with custom registration fields.
• Landing page templates and custom branding for adding a personal touch to promotions.
• Shared access to analytics dashboard data.

Affiliates can focus on traffic while webinar automation tools handle registration and delivery.​

Educational content and thought leadership

Brands use automated webinar platforms to build authority and trust. The common educational formats include industry insights through a video presentation, webinar software demos, and engagement-driven sessions.​

Creating a well-produced pre-recorded session results in a polished and engaging presentation. All of that is possible with StealthSeminar. It’s the leading automated webinar platform that helps businesses schedule automated webinars, host webinars, and promote them with integration of your existing marketing tools.

StealthSeminar’s reliable webinar software infrastructure allows you to level up your marketing efforts and reach a bigger audience. It also has a free trial, so you can explore everything in the platform before committing to a paid plan.

Final Thoughts

Automated webinars are a lifesaver when you need to put out new content in a canned format. You can use it again and again to bring in new audiences and potential customers to your business. From lead generation to training and sales, automated webinars deliver consistent results minus the burnout of constant recording and editing.

When used correctly, automated webinars can be a competitive advantage over your competitors. It’s a convenience worth investing in as your business grows.