Are Gift Subscriptions a Smart Employee Perk

As hybrid and remote work become all the more common, it is essential for companies worldwide to rethink how to keep employees connected and appreciated. One trend taking off is the recurring gift subscription, or sending regular treats or experiences to team members’ doorsteps.
But are gift subscriptions really a smart employee perk? Let’s break down the cost, inclusivity, logistics, and cultural impact, plus how to evaluate your options.
Cost and ROI: Subscriptions vs. Swag
Traditional employee swag has been an evergreen presence in the business world. But branded items can quickly get old and forgotten, or just another item that your employees have to store away. Plus, those hoodies with your logo or colors aren’t always budget-friendly!
So, it is only natural to seek ways to give more valuable and meaningful gifts to your employees. Here’s where gift subscriptions may come in handy. They are fully customizable and give employees something to look forward to well beyond onboarding or work anniversaries.
Of course, before opting for a specific employee gifting strategy, it is essential to calculate your ROI. These gifts can play a key role in strengthening your team and encourage better loyalty and satisfaction, but monetary results are also important. Monitor engagement, feedback, and overall team morale, but also keep track of your costs and be aware of the tax implications of business employee gifts.
Inclusivity and Flexibility
It’s essential that perks work for all team members, whether they’re in the office, on the road, or working across continents. Digital subscriptions, such as e-books, streaming, or snack boxes that can ship globally, are a great option to prevent anyone from feeling left out.
Look for vendors that offer flexible scheduling, dietary options, and easy account management for employees who may be traveling or need to pause deliveries.
Vendor Vetting: What to Look For
With so many companies offering everything from coffee to crafts, how do you pick the right fit? Here are top criteria:
- Delivery Reliability: Check reviews and policies. Gifts should arrive on time, in fresh condition, and be easy to track.
- Pause and Customization Options: Employees’ lives aren’t static. Vendors that allow skips, pauses, or address changes give everyone more control—and less waste.
- Sustainability Claims: Today’s teams care about ethical sourcing and environmentally friendly practices. For example, BloomsyBox delivers fresh flowers sourced from sustainable farms and allows for flexible scheduling and clear eco-friendly commitments.
Cultural Impact and Team Connection
Consistent, thoughtful perks can reinforce your company’s commitment to employee wellbeing and inclusivity, which can contribute to building a high-performing, successful remote team.
To show how much you care about personal development, you could also opt for gift subscriptions that invite employees to explore a new interest or spark conversation. Themed subscription gifts go beyond mere “stuff,” helping to build team culture in a meaningful way.
Are Gift Subscriptions Worth It for Your Team?
Gift subscriptions offer a fresh, inclusive, and flexible way to keep employees engaged and show appreciation, especially for hybrid or remote teams. While they may require upfront planning and the right vendor partnerships, their ability to connect teams often outweighs the cost of traditional swag.
Ready to explore more creative perks for your workforce? Check out our other guides for inspiration and resources to keep your team connected and thriving.
