Bing Webmaster Tools Update: 16-Month Data Access, New Recommendations & AI Copilot Integration

Microsoft has announced major updates to Bing Webmaster Tools, aiming to enhance SEO management and website optimization with extended data access, an upgraded recommendations system, and a preview of AI-powered Copilot tools. These updates reflect Microsoft’s commitment to evolving its tools based on user feedback and industry needs.

One of the most notable updates is the expansion of search performance data from 6 to 16 months. Previously, users could only view six months of data, limiting the ability to conduct in-depth analysis of trends and performance patterns. The expanded data access will allow users to better assess long-term performance, identify seasonal trends, and refine their SEO strategies with more confidence.

This update brings Bing more in line with Google, which has offered 16 months of data since 2018. While Bing initially promised 24 months of data, this new feature still marks a significant improvement for SEO professionals who need longer periods to analyze traffic patterns and optimize their websites accordingly.

Another major change is the rebranding and expansion of the “Insights” feature into a more comprehensive tool called “Recommendations.” 

This upgrade is designed to offer personalized, actionable insights to help website owners and SEO managers optimize their sites for maximum visibility and performance. Unlike the previous Insights feature, Recommendations promises more precise, data-driven suggestions to improve website health and search ranking.

Microsoft has also introduced a limited preview of its AI-powered assistant, Copilot, within Bing Webmaster Tools. Copilot offers a chat interface that allows users to ask questions about their data, receive instant answers, and handle routine tasks more efficiently. While this feature is still in its early testing phase and available by invitation only, it aims to streamline workflows and enhance productivity for SEO professionals.

With Copilot, users can expect “instant, accurate, and contextually relevant answers” to their queries. The assistant is integrated with other Microsoft services, offering a seamless experience for those who rely on multiple Microsoft tools for their work. Although the feature is still limited, Microsoft has hinted at expanding Copilot’s capabilities based on user feedback from the testing phase.

These updates mark a significant step forward in making Bing Webmaster Tools a more robust platform for website optimization. The extended data access and enhanced recommendations will allow businesses to make more informed decisions about their SEO strategies, while the addition of AI through Copilot can reduce the time spent on routine tasks, freeing up professionals to focus on more strategic activities.

For marketing agencies, these updates will also make it easier to provide consistent, long-term insights to clients, helping them better understand traffic patterns and optimize content accordingly.

Microsoft’s latest updates to Bing Webmaster Tools demonstrate its commitment to addressing user needs and enhancing the SEO management process. By expanding data access, improving optimization recommendations, and integrating AI assistance, Bing is positioning itself as a competitive platform for digital marketers and website owners.

The company is encouraging users to test these new features and provide feedback to help refine and expand them further. As Bing continues to enhance its tools, the SEO community can look forward to a more streamlined and efficient way of managing search performance.