Is international SEO different from regular SEO?

When your website isn’t ranking high in Google’s search results, optimizing your page can improve your online visibility. While you could manage this yourself, hiring a digital agency is often more effective, saving you both time and money. This is especially true when expanding your business internationally, where it’s recommended to outsource your SEO to professionals who understand what it takes to reach your target audience. It’s crucial to know the market you’re entering and to communicate with potential clients in their native language. Although the basics of an SEO campaign may be the same, the implementation can vary from country to country. We will show you what an experienced international agency can do for you.

Outsource your SEO to an international digital agency

Let’s say you want to expand your business to Spain. Hiring a digital marketing agency in Spain is the best way to develop an effective SEO strategy. A professional marketer knows what is needed to adjust your website to the Spanish market. Optimizing your website with relevant Spanish content will make your page accessible to local, Spanish-speaking visitors. At the same time, you’ll also provide Google with the content it needs to improve your ranking in search results. Integrating the right keywords into your website’s content not only benefits your visitors but also makes it easier for Google to crawl your site. A professional marketer often has a network of Spanish copywriters who can create engaging content for you, helping ensure that your website visitors are converted into customers.

How to create effective backlinks in a new market?

One of the most effective strategies to improve your ranking in Google’s search results is to create backlinks. Google not only scans the content on your website, but it also checks whether external websites link to your page. Creating backlinks is critical for a successful SEO campaign. If you’re trying to enter the German market, German link building is essential. Backlinks from websites with high authority, as assigned by Google, will improve your online visibility. However, finding and contacting these websites can be very time-consuming. Outsourcing your German link-building campaign to a professional cross-border digital agency can save you time and be far more effective.

Enhancing your online visibility is more than just a SEO campaign

Ranking high in Google’s search results is a good start, but there’s more you can do to attract new customers. We recommend adding an online cross-border marketing campaign as well. Your marketer can tailor a campaign that targets your potential clients through their most-used platforms. This will likely include a Google Ads campaign, one of the best ways to reach your audience directly. Contact your digital agency to learn how they can help elevate your business to a new international market. There are plenty of new customers waiting for you, so make sure they know how to find your business.