This may come as a shock to those of you who’ve read my critiques of certain social networking platforms (BranchOut ring a bell?), but one somehow managed to escape my poisoned pen.
Incredibly, I managed to find virtually no fault with it.
As the story goes, I was a Twitter virgin until about two months ago. By extent, I didn’t know it had a whole separate job board.
So the other day, when I first heard about TweetMyJobs.com, I was like, sigh. What’s new?
For starters, not the site itself.
TweetMyJobs.com has been around since 2009, founded by businessman Gary Zukowski. It’s the “cable TV for jobs on Twitter” – meaning there’s more than 10,000 job channels users can choose to follow.
At first, I was ready to change the channel.
Then I had the pleasure of speaking with Kat Garcia, of Davis Public Relations (TweetMyJobs’ PR firm).
To sum it up in less than 140 words, “TweetMyJobs is the premiere social recruiting platform on Twitter with thousands of job channels segmented by geography, job type and industry. It’s unlike any ‘job board’ in that job seekers are instantaneously notified as soon as a relevant job is tweeted.”
Think about it, she said – on your television, you most likely have five, maybe 10, favorite channels you watch on a regular basis.
“There are hundreds of channels you just don’t care about, but you have to pay for them as a basic package,” Garcia told me.
With TweetMyJobs, it’s almost the same, but even more specific – the user can follow only the channels they’re interested in, which filters by industry and location. You only have to tune into what you’re interested in.
This way, only the most relevant job opportunities come your way.
If it’s not in the user’s area or expertise, they won’t see it. If you’re not interested, “you can just hit ‘Unfollow,’ and you’ll never see those jobs.
“Subscribers, whether they’re the recruiters or the actual seekers, they see only what they want to see,” Garcia continued. “It’s one of the primary advantages. It’s very targeted, very relevant opportunities.”
If you have better things to do than constantly tweet updates about what you ate for lunch, you won’t miss out on a job opportunity. Garcia said there’s a number of ways you can receive notifications about tweeted jobs.
You can opt for text messages, and Garcia’s personal favorite is the daily email alert, which sends you the links to everything posted that day.
So far, so good. But what about that four-letter word: spam?
It’s got to be there; it’s like death and taxes – unavoidable.
Before I’d spoken to Garcia, I’d felt a little self-righteous, I found someone who backed up my dark thoughts.
PharmiMike on Digital Marketing for Pharmaceutical Recruitment wrote, “Many of these ‘channels’ only have a handful of followers, and you know as well as I do that a good proportion of these will be ‘twitiots’ who are spam or will follow anything in the hope they get their own followers up.”
PharmiMike had posted five openings on TweetMyJobs and had issues.
Granted, I had to take into account that PharmiMike’s review was written in 2009, the same year the job site came out. Things change in two years, especially when it comes to technology.
I unleashed my spam fear on Garcia, and she told me, “To the best of my knowledge, no, we don’t get a lot of spam complaints because subscribers can easily choose to follow or unfollow specific channels at will. It’s all opt-in.”
Yes, there are people like me out there who are hesitant to use TweetMyJobs for this very reason. You hear multiple reports of job scams, but with TweetMyJobs this isn’t the case. Garcia said nothing is scraped, everything is organic, and the recruiter directly posts to list his or her job.
“All of the jobs are from reputable, reliable resources,” she said.
Hmm. I’d read a site review that complained about expired links.
“Many of the links I tried had ‘expired,’” the user said. “While the shortened URL still existed, the backing page was gone.”
The common term for this is “fire and forget,” Garcia said. The recruiter tweets the job, but by the time an interested candidate clicks on it, it’s gone.
This was a problem at first, Garcia acknowledged, but it was fixable. There’s now an interface that updates the job postings.
“If the job has been filled, it’s gone,” she said. “We delete that tweet.”
Any other negative aspects I was seeking apparently don’t exist.
“There really aren’t disadvantages,” Garcia told me. “It’s a free service. There’s no hurt in that.”
Garcia gave me testimonials from Kelly Services and Intercontinental Hotels Group, two staffing firms who found TweetMyJobs beneficial.
Megan Raftery, marketing manager at Kelly Services, said TweetMyJobs has helped them promote opportunities in a timely manner.
“They have been a very supportive and flexible partner,” Raftery said.
Francene Taylor, director of resourcing at IHG, said they have gotten great results from TweetMyJobs.
“Since they handle everything, it does not impact my already limited recruiting resources at all,” she said.
The future of TweetMyJobs now lies in the hands of CareerArc Group, a social recruiting company that “builds on the power of the Internet and social networks to connect employers with job and internship seekers.”
CareerArc Group plans to integrate the site’s channels with Facebook and grow it to 1 million users by the end of the year.
This enabled TweetMyJobs to come out with a new Facebook app, CareerAmp, that allows people to network professionally with personal contacts. The site also launched a new game this week, called My Fantasy Company, where you build a successful business by hiring your friends. The game asks questions such as, “Who would you most likely hire as VP of marketing?” Every week, the leader with the highest valued company wins a cash prize, and in August, the highest ranked overall wins a considerable sum of money.
“In the span of 5 minutes, on your quick coffee break from work, you can win $10,000,” Garcia said.
I stand corrected. Not every job board is out to spam me.