tl;dr;

Although the hard fork will help get the community passed a super awkward adolescent crisis that the Bitcoin maximalists have been feasting on, we need to upgrade our way of speaking about what we can do for people.   After that, we'll see strong adoption and likely good days ahead for $ETH.

Although I'm positive and heavily invested in it overall, the Ethereum blockchain community is stumbling through its adolescence and is failing to root out the unchecked enthusiasm that led to its recent TheDAO theft debacle.    

And by stumble, I don't mean the community's decision to hard fork the chain to undo that theft.   I'm against the hard fork myself (I didn't fall for the TheDAO scam; let those who did pay the consequences), but I totally get the community reasoning as laid out today by Vlad Zamfir.    

No, it's not the hard fork part that bugs me about Zamfir's post.  It's that neither he nor anyone else in the community's leadership seems in a hurry to root out or blame the unchecked, giddy enthusiasm propagated by the community which led to TheDAO disaster.

As a case in point, take the writing on the home page of the Ethereum organization's website.    Let's start with the title:

"Build unstoppable applications"

The problem here is first that it is making a claim that you can build unstoppable applications.   Making claims is bad marketing in general.   Even when true, claims heighten anxiety.   

When false, as the "unstoppable" claim is (clearly the hard fork is stopping TheDAO smart contract as could any future hard fork stop other smart contracts),  they indicate an organization drunk on its own technology with little of the practical business sense necessary to see wide adoption of its product.

Reading further through the home page we see more of the giddy language "enormously powerful" and "without any possibility".   

It makes the claim that the blockchain is "global", a painfully overused tech marketing term.   This time though the claim is not wrong - it can be used across the globe - but is it necessarily just global?  Can't it be used outside the globe?   Lose 'global'.

Ok that's being really picky.   That's me.  And in defense of the writer, the rest of the page is crammed with great "hello world" type documentation to get early adopters going.   One exception is its advocacy of Mix IDE.  I haven't tried Mix but I've heard its buggy and most everyone I know is using command line tools or Mist.

tl;dr;

Although the hard fork will help get the community passed a super awkward adolescent crisis that the Bitcoin maximalists have been feasting on, we need to upgrade our way of speaking about what we can do for people.   After that, we'll see strong adoption and likely good days ahead for $ETH.