Thursday, September 2, 2010
September 2, 2010
The best marketing people wake up every day thinking, how can I generate more business for my company. That obviously is true of staffing, yet most staffing companies haven’t begun to tap into modern lead generation tools.
Instead, they confuse marketing with sales or even go at it with an attitude that you only need marketing if you aren’t good at sales. Nothing can be further from the truth, and the best sales people know it. They know their time is too valuable to spend interrupting their prospects all day long to say “just checking in”. Time is money, and they want that time spent in thoughtful conversation with clients about efficient solutions.
In this clip I introduce the notion of enterprise lead generation for staffing companies. By leveraging your website as a listening tool, you as the marketer can become your sales team’s best friend.
Posted by gregg at 1:27 pm, 0 comments, Link to this post
I’ve never liked mission statements. In fact, I used to be #1 or #2 on Google for “Why I hate mission statements”, a ranking I was quite proud of. There’s something about them, a syrupy lack of substance that sits in my stomach like a half-cooked pancake.
Any doubts I had about that got dispelled about twenty years ago I was on my high horse about some issue, and a priest that I was discussing it with said something that stopped me in my tracks. He said, “Don’t tell me what you believe. Let me watch you for six months. I’ll tell you what you believe.”
That nails it pretty well. While it is crucial to have values and to live by them, it’s also important to be very careful about how you talk about them.
Steve Jobs of Apple does a very good job in communicating his company’s values. I’m not convinced Apple lives by them all that well but he does communicate them well as you can see in this video of his “Think Different” campaign (hat tip Ben Casnocha):
Posted by gregg at 9:15 am, 0 comments, Link to this post
